Discover our marketing and SEO services that will help you grow!
Professional internet marketing and SEO services
We specialize in website positioning and internet marketing. Below, you'll find information about our core services. Need a unique website positioning or internet marketing service? Contact us , and we'll be happy to help.
SEO Audit: The Key to Your Website's Success
An SEO audit is a thorough examination of a website for optimization errors. Implementing optimization improvements results in improved website visibility in search engines like Google. After completing an SEO audit, the client receives a comprehensive report identifying errors and describing how to fix them. As part of an SEO audit, we perform a free competitive analysis.
Is your business stagnating? Order a professional SEO audit within 48 hours and find out what's stealing your customers.
Why isn't your website making money? The answer lies in the data.
Stop guessing. If your competition ranks higher in Google, it means their site is better optimized. An audit is the first step to changing that.
The five critical errors I most often find during an audit are:
Mistake 1: Keywords invisible to Google.
Error 2: Page loading too slow (users escaping).
Error 3: Not mobile optimized.
Error 4: Technical errors blocking indexing.
Mistake 5: Content that doesn't meet customer intent.
What exactly will you receive in my SEO report?
- list of errors
- competition analysis
- step-by-step recovery plan
How did one audit change the number of inquiries by 150%?
Customer X fixed the 4 errors identified in the audit and after a month started receiving 3 times more calls.
SEO audit in 48 hours – quick diagnosis, concrete results.
Speed and no fluff. Focus on ROI – return on investment.
Stop handing your customers over to the competition – let's take action.
Request a free quote for a full audit or a free 15-minute consultation.
Contact us and you will receive a specific diagnosis of your website within 48 hours.
Effective linking for better Google results
Link building is intended to improve a website's visibility in popular search engine results. Link building should be done carefully and strategically to avoid search engine penalties. We always choose the right strategy to ensure the highest possible results and long-term impact on keywords related to the website's industry.
Marketing Campaigns: Attract New Customers
Marketing campaigns are a highly effective way to increase brand awareness and attract new customers, provided they are implemented appropriately. We always select marketing campaigns based on the industry to ensure they are as effective as possible, resulting in long-term sales and enhancing brand image. A carefully selected marketing campaign can effectively attract new customers and increase sales. Before selecting the appropriate marketing campaign, we thoroughly analyze your business to maximize results. Our marketing campaigns utilize, among other things:
- Facebook Ads - positioning in paid sponsored Facebook results..
- Google Ads - positioning in Google's paid sponsored results.
- Positioning - positioning the website in organic Google and Bing results.
- Social media - positioning and support in social media (e.g. Facebook, X, YouTube, Instagram).
- Internet marketing - a set of promotional activities carried out on the Internet, the aim of which is to increase brand recognition, acquire customers and increase sales.
A personalized marketing strategy for your company
Not sure which service is right for you? Tell us your needs, and we'll select the right service for your industry and needs. Tell us what you expect, and we'll choose the right marketing strategy to achieve long-term, maximum results! We always choose the right strategy based on industry competitiveness and after a detailed analysis to ensure the best possible results while minimizing costs. Remember, our consultation is free and without any obligations! You have nothing to lose, and much to gain! Don't wait, contact us today! After analyzing your business, we'll propose solutions that will effectively increase the number of new customers. Advice on choosing the right strategy is completely free.
Website creation
We create modern, fast, and responsive websites that not only look good, but above all, work – they sell, build image, and facilitate customer contact.
What do we offer?
✅ Business card websites
✅ Company websites
✅ Landing page (sales pages)
✅ Online stores
✅ Refreshing or rebuilding an existing website
Standard:
- A personalized design tailored to your brand
- Full responsiveness (mobile / tablet / desktop)
- Fast page loading
- Basic SEO optimization
- Integration with contact form, Google map, social media
- Possibility of editing content yourself (CMS)
- Technical support after the website launch
What does cooperation look like?
- A short conversation and needs analysis
- Graphic design
- Coding and implementation
- Testing and publication
- Optional technical support
Why is it worth it?
- Simple and clear communication
- Punctuality
- Aesthetics + functionality
- Solutions tailored to your budget
- Low prices even for complex websites
📩 Contact us to receive a free quote and a tailored offer.
Top SEO and Internet Marketing Services – A Brief Overview
- Website positioning (SEO):
- Comprehensive activities aimed at increasing organic traffic from search engines.
- SEO Audits: Detailed analysis of the website in terms of technical aspects and content quality.
- Link Building: Acquiring valuable links to a client's website.
- Marketing consulting: Developing a strategy for developing brand presence in the digital environment.
- SEO Training: Professional training in the use of tools necessary in the positioning process.
- Other services related to internet marketing, website positioning and increasing visibility on the Internet.
- E-marketing, creating SEO lists and selecting tools (including free ones) for website optimization.
- Online marketing that sells.
How do we help companies?
Comprehensive services to increase your company's visibility on Google and AI search engines
We help companies increase their customer base by:
✓ Website SEO
✓ Technical SEO
✓ Content Marketing
✓ Link Building
✓ Local SEO
✓ Google Ads
✓ AI SEO
✓ GEO – Generative Engine Optimization
✓ AEO – Answer Engine Optimization
Visit our Case Studies section to see how we help our clients effectively achieve their business goals. Learn about real-world challenges, implemented solutions, and achieved results. Each case study showcases specific examples of our work and their impact on organizational development.
Also check out the " Our achievements " section to see the projects, successes and results of our work that best demonstrate the quality of our services.
Learn about our clients' experiences and check out our customer reviews , which demonstrate why you should trust us. See how our solutions have helped others and join the ranks of satisfied customers.
Online marketing is important because it allows companies to reach more customers, build brand recognition, and effectively promote their products or services online. With appropriate online activities, businesses can better meet their audience's needs and increase their competitiveness.
What industries do we work for?
We help companies from many sectors achieve better online visibility
Each industry has its own unique characteristics, competition, and customer needs. Therefore, we create customized SEO, online marketing, and AI search engine visibility strategies tailored to the nature of the business, target audience, and sales goals.
We work with both small businesses and larger organizations to help increase organic traffic, acquire valuable customers, and build a strong brand presence on Google and new AI-powered search systems.
Industries we serve:
Finances
We help financial sector companies acquire customers through SEO strategies, content marketing, website optimization, and building topical authority in the competitive areas of finance, credit, investments, and online services.
Insurance
We create marketing strategies for the insurance industry, increasing the visibility of offers, comparison sites, and insurance agent websites. We focus on generating traffic from sales and informational keywords.
Law
We support law firms and legal services companies in building online visibility, acquiring local clients, and strengthening their expert image through SEO and valuable content.
Medicine
We help medical facilities, clinics, and specialists reach patients through website optimization, local SEO, content marketing, and strategies that increase user trust.
Detectives
We also specialize in marketing for detective agencies. We build visibility for specialized services, increase customer inquiries, and help rank high for competitive keywords.
E-commerce
We support online stores in increasing sales through e-commerce SEO, category and product optimization, content marketing, link building, and conversion-improving activities.
SaaS
We help SaaS companies scale customer acquisition through SEO strategies, creating expert content, increasing product visibility, and building a lead in search results.
IT
We work with technology companies, software houses, and IT service providers to help them reach business customers through B2B SEO, content marketing, and lead generation strategies.
Construction
We create campaigns for construction companies, developers, and contractors, increasing the visibility of local services and attracting clients interested in specific projects.
Photovoltaics
We help renewable energy companies acquire customers through local SEO, offer optimization, educational marketing, and search engine visibility enhancement.
Tourism
We support hotels, accommodations, travel agencies, and tourism companies in acquiring traffic and customers through SEO strategies, content marketing, and online promotion.
Automotive
We help automotive companies, repair shops, dealerships, and parts stores increase their online visibility and reach customers looking for specific products and services.
Why do companies from various industries choose our activities?
✓ Individual SEO strategy tailored to your industry
✓ Analysis of competition and market potential
✓ Website optimization for Google and AI search engines
✓ Content marketing that builds brand expertise
✓ Link building and Digital PR to increase domain authority
✓ Focus on traffic, leads and real business results
Regardless of the industry, we help companies increase visibility, acquire new customers, and grow sales through effective online marketing.
Why is it worth cooperating with NovaCash?
✓ 30 years of experience in internet marketing
✓ over 150 SEO projects
✓ experience in over 40 industries
✓ millions of visits generated
✓ thousands of optimized pages
✓ proprietary SEO and GEO strategies
Collaboration process
Collaboration Process – How We Support Companies in Increasing Their Online Visibility
Effective online marketing is based on a structured process, detailed data analysis, and consistent strategy implementation. We operate according to a proven model that integrates SEO, content marketing, AI Search, technical optimization, and conversion-boosting activities.
How does the cooperation work?
- Analysis of the site and its potential
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The first step is a comprehensive audit of the current situation, including:
- Technical SEO pages
- visibility on Google
- analysis of competition and industry activities
- keywords and user queries
- information structure and development opportunities
- potential for traffic and sales growth
Based on the results, we identify key growth areas and elements requiring optimization.
- Marketing and SEO strategy
We develop a personalized action plan tailored to the client's business goals.
The strategy includes:
- SEO and website positioning
- content marketing and creating expert content
- link building and digital PR
- AI search engine optimization (AI Search, GEO, AEO)
- activities increasing brand recognition
We prepare a schedule and priorities that enable you to achieve optimal results.
- Optimization and implementation of changes
We implement planned activities aimed at improving the website's visibility and user experience.
We optimize:
- site structure and information architecture
- content for Google and AI systems
- headings, meta data, and on-site SEO elements
- speed of operation and technical aspects
- indexation and accessibility of the website for search engine robots
- UX and elements influencing conversion
The goal is to create a website that is valuable to both users and search engine algorithms.
- Scaling Results and Developing Visibility
After implementing basic changes, we develop activities to maximize business results.
We scale:
- visibility for an increasing number of keywords
- organic traffic from Google and AI search engines
- domain authority and brand recognition
- number of inquiries and potential customers
- sales and return on marketing investment
We systematically analyze results and adapt our strategy to changes in Google algorithms and the development of AI technologies.
Why is it worth implementing activities according to a proven process?
A well-thought-out process allows us to avoid random actions and focus on the elements that truly impact company growth. We combine years of SEO experience with modern AI technologies to build lasting visibility and a competitive advantage online.
How much does SEO cost?
The cost of SEO depends on many factors: the size of the website, the competitiveness of the industry, the number of keywords, the current visibility in Google, and the scope of activities needed to achieve results.
Sample monthly SEO budgets:
Small local businesses – from about 500 to 2000 PLN per month
(e.g. local services, offices, companies operating in one city)
Service companies and medium-sized enterprises – approximately PLN 2,000–5,000 per month
(extensive SEO strategy, content marketing, technical optimization, link building)
Online stores and competitive industries – from PLN 5,000 per month upwards
(large number of products, competitive analysis, content scaling, building domain authority)
The price of SEO is influenced by, among others:
✓ SEO audit and competition analysis
✓ technical optimization of the website
✓ keyword selection and SEO strategy
✓ creating valuable content
✓ link building and Digital PR
✓ AI search engine optimization (AI SEO, GEO, AEO)
✓ monitoring results and continuous improvement of activities
SEO is a long-term process. The first results often appear after a few months, and lasting results require regular work and systematic optimization.
At NovaCash, we create customized SEO strategies tailored to the client's industry, business goals, and budget. Instead of selling individual services, we focus on increasing visibility, organic traffic, and customer acquisition from Google and emerging AI search systems.
How long does it take to position a website?
The time it takes to achieve SEO results depends on many factors: the current condition of the website, the competitiveness of the industry, the number and difficulty of keywords, the quality of the content, the link profile, and the scope of activities carried out.
Indicatively:
The first SEO effects may appear after approximately 3–6 months – e.g., increased website visibility, the appearance of new phrases in Google results, and increased organic traffic.
A significant increase in position and traffic often occurs after 6–12 months of regular optimization.
Achieving high rankings in competitive industries may require 12–24 months of systematic SEO activities.
The speed of results is influenced by, among other things:
✓ technical condition of the website
✓ domain history and authority
✓ competition in the industry
✓ quality and quantity of published content
✓ optimization for Google and AI search engines (AI SEO, GEO, AEO)
✓ acquiring valuable links
✓ regular data analysis and strategy improvement
SEO isn't a one-time service, but a process of continually increasing a website's visibility. Websites that systematically develop content, improve the user experience, and build authority are more likely to maintain high rankings over time.
At NovaCash, we use a personalized SEO strategy tailored to the client's business goals – from audits and technical optimization, through content marketing and link building, to activities that prepare the website for search results based on artificial intelligence.
Does SEO work in 2026?
Yes, SEO still works in 2026, but the way we achieve online visibility has changed. SEO is no longer just about achieving high rankings in traditional Google results. Today, an effective SEO strategy also includes optimization for search engines powered by artificial intelligence, such as AI Overviews, ChatGPT, Gemini, and Perplexity.
In 2026, SEO continues to help businesses:
✓ increase your visibility on Google
✓ acquire valuable organic traffic
✓ acquire new customers without paying for every ad click
✓ build brand authority on the internet
✓ appear in AI-generated responses
✓ increase sales and the number of inquiries
At the same time, the rules for effective SEO have changed. The following are becoming increasingly important:
✓ Valuable and expert content compliant with EEAT
✓ user experience (UX)
✓ technical quality of the website
✓ Domain authority and reliable links
✓ Topical SEO (Topical Authority)
✓ AI SEO, GEO and AEO
✓ brand presence in many online sources
Simple actions like mass-adding weak content or random links no longer yield lasting results. In 2026, the winners will be companies that create a comprehensive strategy encompassing SEO, content marketing, digital PR, analytics, and optimization for new AI search systems.
SEO isn't dead—it's evolved. It's still one of the most cost-effective customer acquisition channels, as a well-optimized website can generate traffic and sales for years to come.
At NovaCash, we combine classic SEO with a modern AI SEO, GEO and AEO approach, helping companies increase their visibility both in Google and in new AI-based search systems.
Is it possible to position a website without links?
Yes, it's possible to achieve visibility in Google without actively acquiring links, especially for new sites operating in less competitive industries. However, effective SEO relies on many elements, and links are still a significant factor in domain authority.
Link-free SEO can work thanks to:
✓ very good technical optimization of the website
✓ valuable and expert content that meets user needs
✓ exact match of keywords to search intent
✓ expanding the topical authority of the website (Topic Authority)
✓ improving speed and user experience (UX)
✓ Google and AI search engine optimization (AI SEO, GEO, AEO)
In competitive industries, content and technical optimization alone are often not enough. Links from valuable and thematically relevant sites help Google assess a site's credibility, increase domain authority, and achieve high rankings faster.
The best results are achieved by combining several elements:
✓ Technical SEO
✓ Content Marketing
✓ building brand authority
✓ Digital PR
✓ natural link building
✓ AI search engine optimization
In 2026, what matters is not the number of links, but their quality, context, and the credibility of their sources. A few valuable publications on reputable websites can be more valuable than hundreds of weak links.
At NovaCash, we use comprehensive SEO strategies, combining website optimization, creating expert content, building authority, and acquiring valuable links tailored to your industry and business goals.
How to increase your company's visibility on ChatGPT?
To increase the chances of your company appearing in responses generated by ChatGPT and other AI tools, you should take care of AI SEO (GEO – Generative Engine Optimization), i.e. optimizing content for search engines using artificial intelligence.
AI models don't work exactly like Google's traditional search engine. They analyze factors like brand credibility, content quality, company presence across multiple sources, and the consistency of information across the internet.
The most important actions to increase your company's visibility on ChatGPT:
✓ Creating expert content
Publish detailed guides, answers to user questions, industry analyses, and materials showcasing your company's experience.
✓ Building brand authority (EEAT)
Information about the company, experience, implementations, experts, customer reviews and confirmation of competences is important.
✓ Optimizing content for user questions
AI often answers specific queries, so it is worth creating FAQ sections, guides and content such as "how", "why", "how much does it cost", "which one to choose".
✓ The company's presence in many reliable sources
Brand mentions, expert publications, industry directories, company profiles, and external articles increase company recognition.
✓ Development of Topical Authority
A company should have an extensive content database covering the most important issues in its industry.
✓ Technical optimization of the website
Correct page structure, Schema.org structured data, speed of operation, and easy access to information help AI systems better understand website content.
✓ Consistent information about the company on the internet
The company name, offer, contact details, specialization and area of operation should be presented consistently in various places on the web.
In 2026, a company's visibility is no longer limited to its Google rankings. A presence in AI-powered answers like ChatGPT, Gemini, Perplexity, and AI Overviews is becoming increasingly important.
AI doesn't choose random companies – it more often recommends brands that have authority, expert content, positive external signals and a well-optimized online presence.
At NovaCash, we combine SEO, AI SEO, GEO, and AEO, helping companies increase their visibility in both traditional search results and new AI-based systems.
What is the difference between SEO and GEO?
SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) have a similar goal – increasing a company’s visibility online – but they involve different ways of finding information.
SEO focuses on optimizing a website for classic search engines like Google. The goal is to achieve high rankings in search results for specific keywords and increase organic traffic.
GEO focuses on optimizing content for generative search engines and AI systems like ChatGPT, Gemini, Perplexity, and AI Overviews. The goal is to increase the chances of a brand, company, or website being included in AI-generated responses.
The most important differences:
SEOGEO Optimization for Google and traditional search engines Search engine optimization AIThe goal is to rank in search resultsThe goal is to be present in AI responsesFocuses on keywordsFocuses on context, intent, and quality of informationLinks, technical SEO, and content are importantBrand authority, sources, mentions, and credibility are importantThe user selects a result from a listAI selects and creates an answer for the user
An effective strategy in 2026 should combine SEO and GEO. A website should be both:
✓ highly visible on Google
✓ understandable for artificial intelligence models
✓ based on expert content
✓ supported by reliable external sources
✓ optimized for user questions
Example:
SEO answers the question:
"How to rank high in Google for the phrase website positioning?"
GEO answers the question:
“Which SEO company can help my business?”
In practice, GEO doesn't replace SEO—it's an extension of it. Companies that combine traditional SEO with AI optimization have a greater chance of acquiring customers from both traditional search engines and new channels powered by artificial intelligence.
At NovaCash, we create strategies that combine SEO, AI SEO, GEO, and AEO, preparing websites for current and future changes in the way information is searched.
Will AI replace Google?
No, AI likely won't completely replace Google, but it will significantly change the way users search for information online. In 2026, more and more people will be using AI tools like ChatGPT, Gemini, and Perplexity to quickly get ready-made answers, recommendations, and summaries.
Google remains one of the most important search engines in the world, especially for:
✓ Search for local businesses and services
✓ online shopping
✓ product comparisons
✓ checking current information
✓ navigation and search for specific websites
However, AI is changing the search model. Instead of sifting through dozens of results on their own, users increasingly receive direct answers prepared by the AI model.
Therefore, companies should prepare for a new reality in which visibility depends not only on position in Google, but also on presence in AI systems.
In the future, the following will become increasingly important:
✓ SEO – optimization for classic search engines
✓ GEO (Generative Engine Optimization) – optimization for AI responses
✓ AEO (Answer Engine Optimization) – preparing content for specific answers
✓ EEAT – experience, expertise, authority and credibility
✓ building a recognizable online brand
✓ publications and mentions in reliable sources
The most likely scenario is not AI replacing Google, but rather a coexistence of both technologies. Users will use both traditional search engines and AI assistants, depending on the type of question and their needs.
Companies that invest in SEO, valuable content, brand authority, and AI optimization now will be better prepared for the future of search.
At NovaCash, we develop SEO, AI SEO, GEO and AEO strategies, helping companies increase their visibility both on Google and in new AI-powered search channels.
