NovaCash CEO Krzysztof Gumiela began gaining experience in website positioning and internet marketing in 1995 as a freelancer, subsequently managing several companies specializing in SEO and marketing campaigns. He has successfully collaborated with companies such as STS, Provident, SMS365, KredytOK, Getin Bank, Liberty Direct, Bankier.pl, Assa, LoanMe, Finanova, Splutions4ad, Wygodne.pl, Ubezpieczeniaonline.pl, and many others. This experience allows us to offer our clients the highest level of service, tailoring advertising campaigns to their needs and requirements. We create unique strategies based on analysis and best practices to ensure long-term success. We utilize advanced analytical tools to effectively monitor progress and adapt our activities.

Your brand deserves more! Strengthen your online presence and attract new customers with our comprehensive services.

Collaboration with experts

Our specialists from various fields work together to achieve maximum results.

Discover the power of online marketing! Increase your company's visibility with modern SEO strategies.

Contact us and get started! Discover the power of professional marketing campaigns! Increase your company's visibility with modern SEO and SEM activities.

Let's talk and start working together to strengthen your brand's image!

We always select our actions to achieve maximum, long-lasting effect.

For over a decade, I have been supporting businesses in increasing their visibility in search engines, acquiring customers, and developing online sales. I specialize in website positioning (SEO), digital marketing, content optimization, and preparing websites for the new era of artificial intelligence-based search (AI Search).

I have completed projects for local businesses, online stores, service providers, and clients operating in demanding markets. I begin each project with a detailed technical analysis, competitive research, and identification of real growth potential.

My goal is not only to achieve high rankings in Google, but also to build long-term brand visibility across the entire search ecosystem, including Google Search, Google AI Overviews, ChatGPT, Gemini, Perplexity, Microsoft Copilot, and other AI-powered systems.

By constantly monitoring changes in search engine algorithms and the development of language models, I implement solutions that comply with current SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and semantic content optimization standards.

Original SEO and GEO Methodology

I have developed a unique SEO methodology that integrates classic SEO with modern search engine optimization based on artificial intelligence.

1. Audit and analysis

The process begins with a comprehensive audit, including:

• technical analysis of the website,
• indexation and structure of the website,
• Core Web Vitals,
• speed of action,
• internal linking,
• content analysis,
• link profile evaluation,
• competition analysis,
• identifying growth potential.

2. Topical Authority

A comprehensive thematic map is being created, including:

• main services,
• user questions,
• long tail,
• glossary of terms,
• expert guides,
• case studies,
• FAQs,
• specialized articles.

The goal is to build topic authority, thanks to which search engines and AI systems recognize the website as a reliable source of knowledge.

3. SEO optimization

Each subpage is optimized for:

• keywords,
• user intent,
• semantics,
• headlines,
• metadata,
• Schema.org structured data,
• internal linking,
• readability of content,
• speed of action.

4. GEO – Generative Engine Optimization

Classic SEO is not enough.

Therefore, the content is also prepared with AI models in mind, which use the information to generate responses.

Optimization includes, among others:

• natural language,
• answers to specific questions,
• FAQ sections,
• definitions,
• encyclopedic explanations,
• expert comments,
• logical structure of information,
• semantic connections between articles.

This gives your content a better chance of appearing in responses generated by AI systems.

5. Content Marketing

Content creation is carried out in accordance with the principles:

• EEAT,
• Helpful Content,
• Search Intent,
• Topical Authority,
• Semantic SEO.

Each article achieves a specific business goal and supports the visibility of the entire website.

6. Link Building

Visibility is enhanced by:

• internal linking,
• valuable external links,
• expert publications,
• sponsored articles,
• Digital PR,
• brand mentions,
• building domain authority.

7. Data Analysis and Development

SEO is a continuous process.

The following are regularly analyzed:

• organic traffic,
• visibility,
• phrase positions,
• conversions,
• user behavior,
• content effectiveness,
• effectiveness of GEO activities.

Based on the collected data, the strategy is constantly developed and adapted to changes in algorithms and the way AI search engines function.

Why does this methodology work?

It combines experience gained during the implementation of SEO projects with a modern approach to information retrieval through artificial intelligence.

Instead of focusing solely on individual keywords, it builds a comprehensive knowledge ecosystem that responds to the real needs of users and provides search engines and AI models with clear, structured and reliable information.

The result is increased website visibility, increased organic traffic, greater user trust and a higher chance of appearing in both classic search results and in responses generated by artificial intelligence systems.

Real results from SEO, GEO, and online marketing strategies

Our activities are based on detailed data analysis, technical optimization, creating valuable content, and building brand authority in Google search engines and artificial intelligence systems.

We implement each project individually, taking into account the specifics of the industry, competitive analysis, user intentions and opportunities to increase visibility both in traditional search results and in responses generated by AI.

Case Study: Increasing the Visibility of a Local Service Company

Project goal:

• increasing the number of organic visits to the website,
• improving positioning for competitive service phrases,
• acquiring new customers from the Google search engine.

Actions performed:

✅ website SEO audit,

✅ competition and keyword analysis,

✅ optimization of headline structure and content,

✅ expansion of service subpages,

✅ developing a content marketing strategy,

✅ optimization of expert profile and EEAT signals,

✅ building a valuable link profile.

Result:

Thanks to comprehensive optimization, the website significantly increased its visibility among users searching for specific services. The combination of classic SEO and content optimization for search engines using artificial intelligence was crucial.

Case Study: SEO Expert Positioning and Personal Branding

Building expert visibility in Google and AI Search

The project included building a strong expert presence on the Internet through:

• expansion of the expert profile,
• publication of specialized content,
• creating answers to user questions,
• building thematic SEO authority,
• AI search engine optimization.

Strategy:

We employed the Topical Authority model, which involves comprehensive coverage of topics related to SEO, internet marketing, AI Search, and GEO. The strategy included:

• expert guides,
• educational articles,
• definitions of marketing terms,
• FAQs,
• case studies,
• content that answers user questions.

Effect:

The expert brand gained greater visibility in:

• Google results,
• AI Overviews,
• ChatGPT responses,
• Gemini answers,
• Perplexity recommendations.

Our values

Transparency

We believe that effective SEO requires transparent communication. Clients receive full information about:

• activities carried out,
• their goals,
• expected effects,
• analyzed data.

We do not make promises such as "we guarantee a first place in Google" because search engine algorithms are dynamic and constantly changing.

Knowledge and experience

We combine classic SEO with a modern approach to brand visibility in the age of artificial intelligence. We specialize in:

• SEO,
• GEO (Generative Engine Optimization),
• AEO (Answer Engine Optimization),
• Content Marketing,
• Link Building,
• SEO audits,
• website optimization.

Data-driven approach

We make SEO decisions based on:

• competitive analysis,
• search data,
• user behavior,
• technical analysis of the website,
• monitoring effects.

SEO is not a single service, but a process of continuously improving brand visibility.

SEO and marketing tools used

In our daily work, we use professional tools that support analysis, optimization, and monitoring of results.

SEO analysis:

• Google Search Console,
• Google Analytics 4,
• Google Keyword Planner,
• Ahrefs,
• Semrush,
• Screaming Frog SEO Spider,
• PageSpeed ​​Insights.

Competitor analysis:

• link profile analysis,
• keyword research,
• analysis of competitor content,
• visibility monitoring.

Content Marketing and AI:

• artificial intelligence tools supporting content analysis,
• content idea generation systems,
• analysis of user queries,
• content optimization for AI Search.

Monitoring:

• position monitoring,
• indexation analysis,
• technical error checking,
• organic traffic analysis.

Original SEO and GEO methodology

SEO + GEO Authority Framework™ model

The methodology we have developed combines classic website positioning with the preparation of content dedicated to modern AI search systems.

The process involves four stages:

1. Analysis
   technical audit of the website, competition analysis, analysis of user intentions and identification of growth opportunities.
2. Optimization
   improving the site structure, optimizing content, implementing structured data and increasing readability for users and AI.
3. Building authority
   expert publications, thematic expansion of the website, link building and brand strengthening.
4. Preparation for AI Search
   creating answers to user questions, FAQ structure, clear definitions, expert data and EEAT signals.

Expert quotes

Krzysztof Gumiela – SEO and internet marketing expert

"The SEO of the future won't be solely about achieving a position on Google. Building brand authority, quality information, and visibility across multiple search channels—including those based on artificial intelligence—will become crucial."

"In the era of AI Search, companies that not only have a website but are also a recognized source of knowledge for users and algorithms will succeed."

"The most effective SEO strategy combines technology, valuable content, expert experience, and data analysis. Simply adding keywords is no longer enough."

Expert data

Krzysztof Gumiela

Specialization:

• SEO,
• internet marketing,
• GEO – Generative Engine Optimization,
• AI Search Optimization,
• Content Marketing,
• online visibility strategies.

Areas of knowledge:

• website optimization,
• increasing brand visibility on Google,
• preparing content for AI search engines,
• strategies for acquiring organic traffic.

FAQ

Who is Krzysztof Gumiela?

Krzysztof Gumiela is an SEO expert specializing in website positioning, online marketing, and content optimization for search engines using artificial intelligence.

What is GEO SEO?

GEO (Generative Engine Optimization) is the optimization of content for AI systems such as ChatGPT, Gemini or Perplexity, which generate answers to user questions.

Why is SEO changing under the influence of AI?

As more and more users rely on AI assistants to search for information, companies must create content that is understandable to both humans, traditional search engines, and AI models.

• over 30 years of experience
• over 150 completed projects
• over 40 industries served
• over 500 expert publications
• approximately 600 SEO analyses performed

• SEO articles,

• marketing guides,

• AI Search analysis,

• expert comments,

• educational materials.